Usability is the make or break of an online sale. Everybody has
experienced an over-complex check-out process that discourages the
What makes a quality web site isn't always clear. Though the
elements of a quality Web site often seem intangible, that quality
is attainable. Determining usability requires iterative testing and
learning. After years of gathering and studying clickthrough
statistics on our web design projects, our design team is able to
spot ways of improving conversion rates at 10 paces.
For instance, they say only 10 percent of all users ever scroll
down a page. This is true, but only for navigational areas
("nodes"), such as the home page and directory-link pages. In those
areas, scrunch the most interesting content into the top 640x480
pixels of the page to accommodate most VGA displays. The nature of
the Web demands that important content be at the top of the page.
Leaf, or destination nodes are a different story—visitors want a
large breadth of information on these pages and are perfectly
willing to scroll. In fact, one study found that most users print
long leaf-node documents, so scrolling is not an issue.
Giving your images height and width attributes can also make your
visitors more willing to scroll. The text loads instantly, allowing
the user to read while waiting for the images to load. Impatient
users will scroll before waiting, seeking text back-up links at the
bottom of the page.
Enclick evaluates your site from the perspective of your visitors.
We follow their buying paths and identify the persuasive and
structural components of your site that serve as obstacles to
visitors’ efforts to make a purchase or take action. We address the
- Site Navigation
- Eye scanning
- Unique value proposition
- Confidence/momentum building
- Action points (usability)
- Process continuity
- Information requests rewarded with your offerings
- Calls to action
This Usability Testing results in a list of recommendations that you
can implement at limited expense, within a limited timeframe, to
produce measurable results.
For a free appraisal, advice or a consultant visit, please call one of our offices or
fill in a Contact form now! .