Putting Shopping Portals to Work for You
Shopping portals are an important source of traffic for online shops.
In the UK, the top shopping portals are:
- Google's shopping site: Froogle and Google Base Bulk Upload File
- Yahoo Shopping
- Enclick Shopping channel
We have found
that traffic from these shopping channels convert at a higher rate than standard PPC engines such as Google Adwords or Overture.
To include your products in these sites your must submit a product
data feed file. The XML files, which must follow the portal's
guidelines, are processed and your products start appearing in the portal
The key to exploiting shopping channels lies in using a well-structured and optimised data feed.
Are you Making The Most of Shopping Portals ? (PDF file)
Froogle Feed Solution
Froogle is a service from Google's shopping portal. Froogle's merchant program is free, all you need to do
is submit your product data feed to them. One of the keys to success in getting visitors from Google is submitting the best product
information to Froogle; quoting Google directly,
the more information you provide, the more likely Froogle will send you qualified customers.
Our shopping feed solution provides a continously updated bulk upload file of your products.
For a free appraisal, advice or a consultant visit, please call one of our offices or
fill in a Contact form now!.
Submit a Top Quality Data Feed
The quality and size of your shopping data feed file makes a big difference in the traffic from these shopping engines.
The larger the list and quality of the product information, the higher the traffic
and the conversion ratio on your site. Quality of the product feed depends on
- Product Categories: Do you use the right Product Categories ?
- Product Description: Do you include enough product description and detail?
- Product Identifiers: Are you including the Manufacturer's Reference Numbers?
We have seen a 30% to 80% increase in traffic and sales simply from optimising the quality of the product data feed in these three areas.
Top quality feeds are hard to prepare and require monitoring and optimization for best results.
Enclick shopping feed manages this process for you and implements on-going optimisation to make your feeds as effective as possible.
Universal Data Feed Standard from the Association of Retail Technology Standards