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Link Popularity: How much you are referenced by others
Google and many other top search properties use link
popularity as an important factor in determining the placement of your
website among their search results. Ensuring your website has sufficient link
popularity is critical to maximizing visibility within these engines.
Link popularity is a measure of the quantity and quality of links on
external websites that link to your website. This off-the-page ranking criteria
acts as a "reference" to the quality of content on your website and holds as
much authority [with search engines] about your content as your actual website
does. As a result, your goal is to gain external links from websites that
contain similar subject matter, themes and keywords to those of your website.
Achieving strong link popularity is vital to distinguishing your website
from the thousands of other credible sites related to a potential visitor's
search query.
Benefit from Enclick's Link Popularity Process
Enclick's process is the culmination of years of trial and error on link popularity tests on many successful sites.
Our campaign teams can make reliable recommendations on how to enhance
your link popularity.The process involves four steps:
- An initial benchmark report confirming all indexed sites that
link to your website
- A customized plan to increase the quantity and quality of links
pointing to your website
- Continuous measurement and validation of the quality and value of
each indexed link
- Constant attention to link popularity factors within the search
landscape
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