Competitive Intelligence: Uncovering Competitors' Strategies and Countering
with Your Own
Your Internet marketing does not exist in a vacuum. Pages on your website most
likely compete with hundreds, if not thousands, of other pages on other
websites. You are constantly fighting to win customers seeking information about
your industry, products, or services.
In order to develop and maintain an effective online marketing strategy, you
must evaluate your website in relation to the websites of your competitors.
Enclick has expertise in dissecting your competitors' Web marketing
strategies and in developing counter-strategies to compete with them
effectively. We analyze your competitors' online marketing presence, including
- search engine rankings
- PPC listings
- targeted keywords
- linking strategies
- website messaging
Enclick determines what your competitors are doing to attain prominent rankings
in search engines. We look at the keywords they're targeting, review external
websites that link to theirs, look at how their site content is arranged, and
examine their meta data.
The rewards are significant. Enclick reveals if your competitors are
targeting keywords that you may have forgotten. After a complete analysis of
your competitors' PPC listings, we may make suggestions for adjusting your
strategy and altering your paid search plans.
Coming Out Ahead
Enclick thoroughly evaluates your competition's search engine visibility. By
evaluating the marketing methods and the probable Internet marketing investment
being made by your competitors, you may learn how much visibility their websites
are receiving. That information allows you to compare their visibility levels
with your own and then adjust your strategy to take advantage of weaknesses in
For a free appraisal, advice or a consultant visit, please call one of our offices or
fill in a Contact form now! .