Sales Tracking

With a comprehensive Web analytics strategy, your website's log file data is thoroughly reviewed so that you may learn where visitors are coming from as well as analyze their behaviour once they arrive and navigate through your website. Understanding website visitor behaviour and focusing on the right business metrics are crucial to improving your ROI.

Ultimately, any marketing exercise is governed by the return on investment. Obtaining the maximum sales from a marketing expenditure. Analysing the return of each item of the marketing spend is essential. For online marketing where thousand of online visitors can sometimes result in zero sales, understanding conversion rates is a critical exercise.

Enclick provides its own web analytic tool with which to easily understand what visitors are doing as they arrive on the site. The tool tells you

• Return on Investment (ROI) for the different online promotions
  
  
• Does Google Adwords or Yahoo/MSN bring in more sales
  
  
• Does Adwords or Overture generate more phone calls?
  
  
• How many phone call sales do affiliates generate?
  
  
• Do you take track the source of phone calls - or is it just a "website user" that's calling?
  
  
• How do your conversion rates compare across all forms of advertising?
  
  
• How does your website traffic compare with your competitors?