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Email marketing


Email is the perfect tool to offer personal, relevant and anticipated messages to clients. The three essentials to establish concessions from the clients. Some of the benefits include:
  • Quicker and cheaper to create than offline direct communication.
  • Targeting according to user preferences
  • Personalized with prospects name and information
  • Immediately trackable and measurable
  • Establishing a further exchange of information
  • The "viral" factor - as email can be forwarded by the user

The aim is to have a highly loyal client base; client defection must be low, and the repeat sales must be high. 

Email campaigns require the clients have opted into the list. We provide a range of opt in email marketing services. They include:

Email Consultancy
Enclick provides consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as campaign creatives, deployment and measurement.

Email Sourcing
Through its own resources and those of its trusted partners, Enclick acts as your mailing list broker - sourcing rented lists that match the profile of your targeted market. The focus is on opt in matching. Enclick reviews the content, manages the mail-outs and reports on results.

Email Copywriting
Using its in-house copywriters with extensive editorial and marketing skills, Enclick can maximise the textual content of your opt in email marketing initiatives for greatest effect

Email Creatives
Using its in-house designers and copywriters, Enclick can create effective plain text and/or HTML content for delivery by email. In addition, Enclick can create custom web-based "landing" sites and pages focused on the campaign content.

Email Management and Delivery
Enclick uses cutting-edge technology to manage and deliver your opt in email marketing campaigns.

Email Usage Reporting
Enclick analyses and reports on usage, clickthroughs, opens, trends, subscriptions, unsubscriptions etc.

Email Acquisition
Enclick recommends the development of your own mailing list through a more complete permission marketing program.

 

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