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Email marketing
Email is the perfect tool to offer personal, relevant and
anticipated messages to clients. The three essentials to establish
concessions from the clients. Some of the benefits include:
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Quicker and cheaper to create than offline direct
communication.
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Targeting according to user preferences
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Personalized with prospects name and information
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Immediately trackable and measurable
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Establishing a further exchange of information
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The "viral" factor - as email can be forwarded by
the user
The aim is to have a highly loyal client base; client
defection must be low, and the repeat sales must be high.
Email campaigns require the clients have
opted into the list. We
provide a range of opt in email marketing services. They include:
Email Consultancy
Enclick provides consultancy services to help you gain
maximum benefit from opt in email marketing initiatives.
This includes contact database integration, contact
acquisition, contact retention, targeting and segmentation
as well as campaign creatives, deployment and measurement.
Email Sourcing Through its own resources and those of its trusted partners,
Enclick acts as your mailing list broker - sourcing rented
lists that match the profile of your targeted market. The focus
is on opt in matching. Enclick reviews the content, manages the
mail-outs and reports on results.
Email Copywriting Using its in-house copywriters with extensive editorial and
marketing skills, Enclick can maximise the textual content
of your opt in email marketing initiatives for greatest effect
Email Creatives
Using its in-house designers and copywriters,
Enclick can create
effective plain text and/or HTML content for delivery by email.
In addition, Enclick can create custom web-based "landing" sites
and pages focused on the campaign content.
Email Management and Delivery
Enclick uses cutting-edge technology to manage and deliver
your opt in email marketing campaigns.
Email Usage Reporting
Enclick analyses and reports on usage, clickthroughs, opens,
trends, subscriptions, unsubscriptions etc.
Email Acquisition
Enclick recommends the development of your own mailing list
through a more complete permission marketing program.
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