Content: Better too Much than Too Little
Content is the most important part of a website. If the web site does not
provide the information needed by users, the website will not attract either
Paper catalogues are becoming a thing of the past. Customers expect to run
through your entire product range with specifications and pictures on your web
site. Even if your product cannot be bought on your web site, a complete online
catalogue is now the standard.
Google likes information rich sites. Google's vision is to organize the world's
information. If you want to be part of google's world provide it with all the
information for your product's and services.
Enclick years of experience in helping client's migrate their information
from their existing catalogues and internal systems to their web site. Our
technical department is adept at developing migration tools that automate the
move, and then installing web content management tools that help manage the
information on the web site.
Usability: A Catalogue is not enough
Ten years of trial and error has taught us that good writing
skills are not enough to convert visitors into clients. Copywriting
and content for the web is quite different to copywriting for print.
This is because the online reader:
The evidence shows that if you don't give a prospect the right
thing to click on right now, he's going to hit the "Back" button and leave.
Brevity and clarity are the most important contributions to your Web site.
You may increase the conversion power of your site by:
- Developing Web page copy to make visitors feel confident that you can
meet their needs, answer their questions, solve their problems
- Adjusting navigational links to lead visitors through the site to more
easily complete their desired tasks and achieve their goals (and yours)
- Including appropriate "calls to action" on each page, leading the
visitor toward conversion
- Building content that speaks to each of your visitors types
- Aligning your selling process with the visitor's buying habits
- Designing pages that take advantage of "eye-tracking" principles
Through these, and many other
usability techniques that make up a comprehensive website
conversion strategy, you can dramatically increase the rate at which visitors
become customers. And increases in conversion rate translate directly to your
Enclick has many years experience in
measuring and improving conversion rates. We provide a
usability audit that provides a list of recommendations to improve
For a free appraisal, advice or a consultant visit, please call one of our offices or
fill in a Contact form now! .