The first step of your campaign is to drive visitors to your website. But with 10,000 billion web sites online, how do you make your message heard? How do get your share of visitors ?

Introducing yourself to internet users will involve several options

• being visible in search engine results,
• buying advertising on search engine results,
• viral marketing,
• affiliate programs,
• business directory submissions

Because with search, the user is in control. If she comes to your website from a search engine, it's because she is looking for you, and is therefore, a qualified prospect. But if your website isn't readily visible in the top search engine results, you have missed an opportunity to attract her, and thousands of others just like her.

• generating qualified leads,
• building brand awareness, or
• producing sales
.